7l77 Privacy Policy

This Privacy Policy describes how 7l77 ("we", "us", "our") collects, processes, stores, and protects the personal data of individuals ("you", "your", "player") who access or use the 7l77 platform available at 7l77.io, including the online casino, sportsbook, promotional pages, and all associated services.

By registering an account, making a deposit, placing a wager, or otherwise engaging with the 7l77 platform, you confirm that you have read and understood this Privacy Policy and that you consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Privacy Policy, you must discontinue use of the platform immediately.

This Privacy Policy should be read alongside our Terms & Conditions, which govern your use of the platform as a whole. In the event of any conflict between this Privacy Policy and the Terms & Conditions on a data-related matter, this Privacy Policy shall take precedence.

7l77 is committed to handling all personal data responsibly, transparently, and in accordance with applicable data protection principles. We apply industry-standard technical and organisational measures to ensure that your data is kept secure at every stage of processing.

For the purposes of this Privacy Policy, 7l77 acts as the data controller in respect of all personal data collected through the platform. As data controller, 7l77 determines the purposes for which personal data is collected and the means by which it is processed.

If you have any questions, concerns, or requests relating to the way in which your personal data is handled by 7l77, you may contact our dedicated privacy support channel at any time. Contact details are set out in Section 15 of this Privacy Policy.

7l77 collects several categories of personal data in order to provide its services. The specific data collected will depend on how you interact with the platform and which services you use. The main categories of data we collect are described below.

We do not collect any special category data (also referred to as sensitive personal data) such as racial or ethnic origin, political opinions, religious beliefs, trade union membership, genetic data, biometric data processed for the purpose of unique identification, health data, or data concerning sexual orientation, unless we are legally required to do so.

7l77 collects personal data through a number of different channels and mechanisms, as described below:

• Directly from you: When you register an account, complete the KYC verification process, make a deposit or withdrawal, contact our support team, or respond to surveys or promotional communications.
• Automatically via the platform: When you browse or use the 7l77 website or app, our servers automatically log technical data including your IP address, device identifiers, browser configuration, and session activity. This data is collected through server logs, cookies, and similar tracking technologies (see Section 10 for more detail on cookies).
• From payment service providers: When you transact via bKash, Nagad, Rocket, Upay, Visa, or Mastercard, the relevant payment provider may share transaction reference data with 7l77 to facilitate processing and reconciliation.
• From identity verification services: In the course of conducting KYC checks, 7l77 may use third-party identity verification services that cross-reference the documents you provide against government or public databases to confirm their validity.
• From fraud prevention and compliance databases: 7l77 may check account details against recognised fraud-prevention registers or self-exclusion databases as part of its responsible gaming and anti-money laundering obligations.

7l77 uses the personal data it collects for a number of clearly defined purposes. We do not process personal data for any purpose beyond those listed here without first obtaining your consent or having a separate legitimate legal basis to do so.

• Account management: To create and administer your 7l77 account, authenticate your identity at login, and maintain the accuracy of your account records throughout the account lifecycle.
• Service delivery: To provide access to casino games, the sportsbook, live dealer tables, and all other platform features; to process deposits and withdrawals via supported payment methods; and to calculate and credit winnings correctly.
• Age and identity verification: To confirm that you meet the minimum age requirement of 21 years and to verify your identity as required by our KYC obligations, preventing fraud and protecting the integrity of the platform.
• Responsible gaming compliance: To monitor gaming patterns, enforce deposit limits and self-exclusion orders, identify signs of potentially problematic gambling behaviour, and proactively intervene where appropriate.
• Anti-money laundering (AML) and fraud prevention: To detect, investigate, and prevent fraudulent activity, money laundering, and other financial crimes in accordance with applicable legal obligations.
• Customer support: To respond to your enquiries, resolve disputes, and provide technical assistance in relation to your account or transactions.
• Platform improvement: To analyse aggregated and anonymised usage data in order to improve the functionality, performance, and user experience of the 7l77 platform over time.
• Promotional communications: To send you relevant bonus offers, promotions, and news about 7l77 features — but only where you have opted in to receive such communications. You may withdraw your consent to marketing communications at any time.
• Legal and regulatory compliance: To comply with applicable laws, respond to lawful requests from regulatory or law enforcement authorities, and fulfil our reporting obligations under applicable financial crime legislation.

7l77 processes personal data only where it has a lawful basis to do so. The primary legal bases on which 7l77 relies are as follows:

• Contractual necessity: The majority of processing activities — including account creation, payment processing, game delivery, and customer support — are necessary for 7l77 to perform the services you have contracted for when you registered your account and accepted the Terms & Conditions.
• Legal obligation: Certain processing activities — including KYC identity verification, AML transaction monitoring, and the enforcement of self-exclusion orders — are required by applicable law and cannot be waived or opted out of.
• Legitimate interests: 7l77 processes certain categories of technical and usage data on the basis of its legitimate interest in maintaining platform security, preventing fraud, improving its services, and communicating relevant updates to players. Where legitimate interest is relied upon, 7l77 has assessed that such interests are not overridden by your individual rights or interests.
• Consent: Where 7l77 sends marketing communications, uses non-essential cookies, or processes data for purposes beyond those strictly necessary for service delivery, it does so only on the basis of your freely given, informed, and specific consent. Consent may be withdrawn at any time by contacting support or adjusting your account preferences.

7l77 does not sell, rent, or trade your personal data to third parties for their own marketing or commercial purposes under any circumstances. Your data is shared with third parties only where strictly necessary and only with the categories of recipients described below:

• Game providers: Third-party game studios including Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Ezugi, and Spribe may receive limited technical identifiers (such as a tokenised player reference) necessary to load games and record round outcomes. These providers do not receive your full identity data.
• Payment processors: bKash, Nagad, Rocket, Upay, Visa, Mastercard, and any other payment service providers used by 7l77 receive the minimum transaction data necessary to process your deposits and withdrawals securely.
• Identity verification services: Third-party KYC and identity verification providers receive copies of your identity documents and personal details for the sole purpose of confirming your identity and age. These providers are contractually bound to process such data only for the purposes specified by 7l77.
• Fraud prevention and AML services: Specialist compliance technology providers may receive transaction and account data for the purposes of fraud screening and anti-money laundering monitoring, in accordance with 7l77's legal obligations.
• Legal and regulatory authorities: 7l77 may disclose personal data to law enforcement agencies, courts, regulators, or other public authorities where required to do so by applicable law, court order, or regulatory direction, or where 7l77 reasonably believes that disclosure is necessary to prevent or report a crime.
• Professional advisers: Lawyers, auditors, accountants, and other professional advisers retained by 7l77 may access personal data on a strictly need-to-know basis, subject to professional confidentiality obligations.

All third-party service providers engaged by 7l77 that process personal data on 7l77's behalf are required to enter into data processing agreements that obligate them to process data solely in accordance with 7l77's instructions and to maintain appropriate security standards.

7l77 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention guidelines apply:

• Account and identity data: Retained for the duration of your account relationship with 7l77, plus a minimum of five (5) years following permanent account closure, in order to comply with anti-money laundering and financial record-keeping obligations.
• Transaction and financial records: Retained for a minimum of five (5) years from the date of each transaction, in accordance with financial crime legislation applicable to online gaming operators.
• Gaming history: Retained for a minimum of three (3) years from the date of each session, for the purposes of dispute resolution, responsible gaming monitoring, and regulatory reporting.
• Customer support records: Retained for two (2) years from the date of last contact, unless a dispute or legal matter is ongoing, in which case records are retained until final resolution.
• Marketing consent records: Retained for as long as you remain opted in to marketing communications, plus one (1) year following withdrawal of consent, as evidence of the consent or opt-out.
• Technical and log data: Retained for up to twelve (12) months from the date of collection, after which it is deleted or anonymised for aggregated analytics purposes.

Where personal data is no longer required for any of the above purposes and no legal obligation requires its continued retention, 7l77 will securely delete or permanently anonymise it in accordance with its internal data lifecycle management procedures.

The security of your personal data is a fundamental priority for 7l77. We apply a layered approach to data security that combines technical, organisational, and procedural controls to protect your information against unauthorised access, loss, alteration, or disclosure.

Key security measures implemented by 7l77 include the following:

• 256-bit SSL/TLS encryption: All data transmitted between your device and the 7l77 platform is protected by industry-standard Transport Layer Security (TLS) encryption, making it unreadable to any party attempting to intercept traffic in transit.
• Encrypted data storage: Sensitive personal and financial data stored on 7l77's servers is encrypted at rest using industry-standard encryption protocols. Passwords are never stored in plaintext — they are hashed using a robust cryptographic algorithm.
• Access controls: Internal access to personal data is restricted on a strict need-to-know basis. 7l77 staff members are granted access only to the data necessary for their specific role, and all access is logged and auditable.
• Regular security assessments: 7l77 conducts periodic internal security reviews and engages qualified third-party specialists to perform independent security assessments and penetration testing of the platform.
• Incident response: 7l77 maintains a documented data breach response procedure. In the event of a security incident that is likely to result in a risk to the rights and freedoms of affected players, 7l77 will notify affected individuals without undue delay and take all reasonably practicable steps to contain and remediate the breach.

While 7l77 takes all reasonable precautions to protect your data, no online platform can guarantee absolute security. You also play an important role in protecting your account: please use a strong, unique password for your 7l77 account and never share your login credentials with any third party.

7l77 uses cookies and similar tracking technologies to operate and improve the platform, remember your preferences, and — where you have consented — deliver relevant promotional content. A cookie is a small text file that is placed on your device when you visit a website. It allows the site to recognise your device on subsequent visits.

The categories of cookies used on the 7l77 platform are as follows:

• Strictly necessary cookies: These cookies are essential for the platform to function correctly. They enable core features such as account authentication, session management, and secure transaction processing. These cookies cannot be disabled, as doing so would prevent the platform from operating.
• Functional cookies: These cookies remember your preferences and settings — such as your preferred language, display settings, and responsible gaming configurations — so that you do not need to re-enter them on each visit.
• Performance and analytics cookies: These cookies collect anonymised data about how players interact with the platform, which pages are most visited, and how users navigate through the site. This data is used to improve the platform's performance and user experience. These cookies are only placed where you have provided consent.
• Marketing cookies: These cookies track your engagement with promotional content and may be used to deliver offers that are relevant to your interests. They are only placed where you have explicitly consented to receive marketing communications from 7l77.

You may manage your cookie preferences at any time through your browser settings. Most browsers allow you to block or delete cookies; however, please note that disabling certain categories of cookies may affect the functionality of the platform. Details on managing cookies in the most commonly used browsers are available from the browser provider's support pages.

As a data subject whose personal data is processed by 7l77, you hold a number of rights in relation to that data. 7l77 is committed to respecting and facilitating the exercise of these rights in a timely and transparent manner. Your rights are as follows:

• Right of access: You have the right to request a copy of the personal data that 7l77 holds about you, together with information about how it is being processed.
• Right to rectification: You have the right to request that 7l77 correct any inaccurate or incomplete personal data held about you without undue delay.
• Right to erasure: In certain circumstances, you have the right to request that 7l77 delete your personal data. This right is subject to exceptions where retention is required by law or for the establishment, exercise, or defence of legal claims.
• Right to restriction of processing: You have the right to request that 7l77 restrict the processing of your personal data in certain circumstances, for example while the accuracy of data is being contested.
• Right to data portability: Where processing is carried out by automated means on the basis of your consent or contractual necessity, you have the right to receive your personal data in a structured, commonly used, machine-readable format.
• Right to object: You have the right to object to the processing of your personal data where 7l77 relies on legitimate interests as its legal basis. You may also object at any time to the processing of your data for direct marketing purposes.
• Right to withdraw consent: Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.

To exercise any of the above rights, please submit a written request to the 7l77 privacy support team at [email protected]. Please include your registered username and a clear description of the right you wish to exercise. 7l77 will respond to valid requests within thirty (30) calendar days. In complex or multiple-request cases, this period may be extended by a further sixty (60) days, in which case you will be notified of the extension and the reason for it.

7l77 will not charge a fee for processing rights requests unless a request is manifestly unfounded or excessive, in which case a reasonable administrative fee may be applied.

The 7l77 platform is strictly intended for adults aged 21 and above. 7l77 does not knowingly collect, process, or retain personal data relating to any individual under the age of 21. If 7l77 becomes aware that an account has been registered by or on behalf of a person under the minimum age, the account will be closed immediately, all associated data will be securely deleted (subject to any mandatory legal retention obligations), and any deposits will be returned to the original payment source where technically feasible.

Parents and guardians who have reason to believe that a minor in their care has registered an account on the 7l77 platform should contact our support team immediately at [email protected]. 7l77 will investigate and take appropriate action as a matter of priority.

7l77 strongly recommends that parents and guardians use available parental control software to restrict minors' access to online gambling websites. A number of free tools are available for this purpose.

As a platform serving players in Bangladesh and operating with technology partners and service providers located in various countries around the world, 7l77 may transfer personal data outside of Bangladesh in the course of its normal operations. Such transfers may occur, for example, when data is processed by a game provider, payment processor, or identity verification service located in a different jurisdiction.

Where personal data is transferred to countries that do not provide an equivalent level of data protection to that available under the laws of Bangladesh, 7l77 takes steps to ensure that adequate safeguards are in place. These safeguards may include the execution of standard contractual clauses between 7l77 and the relevant third-party recipient, requiring the recipient to process data in accordance with data protection standards consistent with those applied by 7l77 itself.

You may request further information about the specific safeguards applied to any international transfers of your personal data by contacting the 7l77 privacy support team at [email protected].

7l77 reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data processing practices, updates to applicable law, or improvements to our platform and services. When material changes are made to this Privacy Policy, 7l77 will take reasonable steps to notify affected account holders in advance. Notification may be delivered via a prominent notice on the platform, an in-account message, or direct communication to your registered contact details.

The effective date shown at the top of this page will be updated each time the Privacy Policy is revised. You are encouraged to review this Privacy Policy periodically to stay informed about how 7l77 protects your personal data. Your continued use of the 7l77 platform following the publication of a revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree to the revised Privacy Policy, you should cease using the platform and may request account closure in accordance with the procedure set out in Section 12 of the Terms & Conditions.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way in which 7l77 processes your personal data, please do not hesitate to contact our privacy support team. We are available in English, 24 hours a day, 7 days a week, and are committed to addressing all privacy-related enquiries promptly and transparently.

• Email: [email protected] (plain text — not a clickable link)

Please include your registered username and a clear description of your enquiry in all privacy-related communications. Where you are submitting a formal data subject rights request (see Section 11), please state clearly which right you wish to exercise and provide any supporting information that may help us process your request efficiently.

We aim to acknowledge all privacy enquiries within 24 hours of receipt during Bangladesh Standard Time (BST, UTC+6) business hours and to provide a substantive response within the timeframes set out in Section 11 for rights requests, or within 5 business days for general privacy enquiries.

For questions specifically related to responsible gaming, self-exclusion, or deposit limits, please visit our Responsible Gaming page or state "Responsible Gaming Request" in the subject line of your support communication.